Live brief set by NB Studio:
"Create a brand that uses and promotes insects as food".
For this project I worked collaboratively with another student, Bethany Liversidge.
Together we came up with the idea of creating a line of protein bars, made with cricket flour, called 'Chiirpy'.
For this project I worked collaboratively with another student, Bethany Liversidge.
Together we came up with the idea of creating a line of protein bars, made with cricket flour, called 'Chiirpy'.
We believed that creating protein bars was a good route to explore more as many insects have a high protein content.
Mission Statement:
“To implement crickets as an alternative, sustainable, high protein source to older women interested in fitness.”
Mission Statement:
“To implement crickets as an alternative, sustainable, high protein source to older women interested in fitness.”
Target Audience:
"Women aged between 35-55 years old."
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Name/Logo Development
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Final Name/Logo
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Final Colour Scheme
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Final 'Chiirpy' Protein Bars
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Advertising placed in context where target audience would most likely see it
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